Clear Communication is Essential to Establishing Trust and Confidence with Your Prospects

Effective messaging Captures your prospects and Connects with them at an emotional level. Communication follows, as you provide additional information that establishes Confidence and allows you to call your prospects to action with a Compelling closing message. These are the 5c’s of effecting marketing.

Capture attention

The Capture stage is the most important part of your marketing message. It is your first opportunity to activate a prospect’s brain, make an impression and get their attention.

Connect with your prospect

With your prospect now on alert, you have to Connect with them. A promise that more information is forthcoming will lead them to the education component of your message and begin to establish trust.

Communicate your story

The Communication stage gives prospects a solution to their problem, offers tips, shares insider knowledge and establishes you as a trusted resource. This is the education piece of your marketing message.

Build Confidence

Offering your prospect a no-risk way to interact with your business via a free report, estimate, assessment or other form of valuable insider information confirms the Confidence that you are the person to do business with, regardless of price!

Compel them to take action

This is the stage where your marketing brings it all together. Your final message should be an action statement to Compel your prospect to contact you. Provide as much contact information as possible; your website URL, social media pages, phone number, email and a map of your location.

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