"Search Engine Optimization Is More Than Achieving a  #1 Google Ranking..."

"While Attracting Lots of Traffic is Important... Attracting Quality Traffic is Vital to Your Success..."

There are two forms of search engine results...

Free, organic, or standard results -- are those results that make up the bulk of the search result page and ar found in the left hand column. These results are the produced by the proprietary "ranking" algorithms search engines use to sift through and index the literally millions of websites on the Internet. These organic results are what search engine optimization (SEO) companies strive to achieve

Paid placement, sponsored links, or pay-per-click -- make up the second grouping of results and are based on a virtual auction or bidding for position, typically by the individual "click". To achieve a "paid" ranking, you bid what you're prepared to pay to have your site appear in the right hand "sponsored" results column when someone searches the specific keywords you've chosen.

Your  position in the search results is based on your bid price, relative to other bidders. Typically search engine optimization companies will either shy away from running pay-per-click campaigns at all, or they'll make outlandish performance guarantees without telling the prospective client they're really running pay per click campaigns rather than using search engine optimization.

We believe both search result methods have value, so unlike others in the industry, we offer both services. While pay - per - click may appear less expensive at the start, it requires you to make an ongoing, long-term commitment.  To achieve strong organic results typically requires you to re-work your website, both the coding "behind" the screen, and the copy readable by your visitors, along with many other considerations... in other words, your website will need to be search engine optimized.

SEO (also known as placement and positioning) is the process of improving a web site so that it will rank higher on search engine results pages. The goal of search engine optimization is to structure your website so that it can be easily found, read, and indexed by the search engine "spiders" in the most effective manner possible.  This is the process of making your web site and its contents attractive, relevant, and visible to both search engines and web searchers. Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. This is the situation for most websites.

"Wouldn't it be Nice to Always be One Step Ahead of Your Competition?
How About Three Steps... or Even Four?"

"Wait!" you say. "I had a web site created, and the address is included in all of our advertising. Why wouldn't people be able to find it?"

Certainly your existing customers, or those already familiar with your company might be able to find your website... but can you really be sure every potential customer has been reached by your marketing and advertising?

What about the people who don't read the magazines or newspapers you've chosen for your ads? Do they listen to the right radio station?  Do they watch the right television show?  Have they (ever) received one of the thousands of brochures you've mailed? What if they, like millions of others, are using the Internet more and more to find what they want. It's the cheapest, most direct way to reach new, willing. and pre-qualified clients.

And if someone is searching online for a service, they'll almost certainly be a ready-to-buy-it-now prospect. In other words, if they're actively looking for what you offer, optimizing your website will mean you'll attract more leads and should close substantially more transactions than your competition.

As an advertising tool, the Internet can provide a fantastic boost to your business. Studies conducted by Jakob Neilson, perhaps the leading web "usability" expert, have found that nearly 90% of Internet users use search engines when performing a task online. In other words, when  looking for something online, they almost all begin by using a search engine. Achieving high search engine results placement is is what effective search engine optimization can do for you.

"Yet, a Recent 'World's Best Website Awards' Event Revealed That Their Scoring Criteria Ranked Attracting More Business as the 97th Most Important Function of a Website..."

Can That Be Right?  Isn't That a Disconnect?
  
Yes, it is! But unfortunately, most websites are designed and built by web designers with little or no expertise in optimization or communication. And it’s not their fault...they're doing exactly what they were trained to do and claim to be… web "designers."

They win awards based on the visual appeal of the websites they desing, and that's why the functionality of the website isn't the primary goal. These awards are based on specific criteria, heavily weighted to design and appearance. For example, the American Association of Webmasters lists design and creativity as the most important award criteria where points are awarded for the "use of flash" and “correctly using frames."  Sadly for you, the website owner, using either "flash" or "frames" will will effectively make your website virtually invisible to the search engines.

Even more disturbing, the Interactive Media Awards (IMA) website states...  website “functionality is about ensuring the technology and programming on the site work well.”  As search engine optimization experts and business owners, we can assure you the purpose of this website isn't to win design awards... it's to attract and retain clients.  Having the site "work" well is very important, but the true functionality of this site website is its ability to attract business. Why else would we have a website?  

Optimizing a website for search engines began in the mid '90's, as the first rudimentary search engines began to "crawl" the fledgling Internet. All a webmaster needed to do then was "submit" a site to the various search engines, in turn, those search engines would send out "spider" programs to index (crawl) the submitted site.  Known simply as "spiders," these programs travel the Internet by following links and finding websites to read and add to their databases. Once your site had been crawled and the collected data added to their database, your site would be indexed. Without indexing, search engines can’t see your site... and this remains true today, resulting in an enormous number of non-indexed websites and web pages. These non-indexed pages make up what is commonly known as the 'invisible web'. The invisible web is estimated to be 500 times larger than the conventional web or surface web. The search engine companies are continually trying to find a way to index these invisible pages and when they do the level of online competition for most industries will increase dramatically.   

The default search process was to scan an entire webpage for keywords related to the requested search.  As a result, a page with many different keywords would match more searches, so a webpage containing a dictionary-style listing would match almost all searches. The search engines then sorted the information by topic, and served results based on pages they had crawled.

As the number of on-line documents kept growing and more webmasters began to realize the value of organic (free) search listings, popular search engines began to sort their listings to display the most relevant pages first.  Initially these search engines were guided by the webmasters themselves. Early search algorithms relied on webmaster-provided information such as "category" and "keyword meta tags," etc.

"Using Search Engine Optimization Short Cuts Can Only Take Your Business Down a Fool's Path."

Eventually webmasters began to abuse meta tags, causing their pages to be ranked, even though their site had nothing to do with the term being searched. They might add keywords to their meta tags having nothing to do with their website. As a reault, a search for a car dealership might deliver search results listing sites selling pornography, ice cream, etc.

In response, the search engines began reduce the relative weighting they gave meta tags, developing alternate and more complex ranking algorithms. This lead to a split between webmasters/designers and search engines, leading to the world of search engine optimization.

Angered by having lost their historic influence, webmasters/designers have developed countless new ways of cheating their sites to high search engine results placement. These methods are commonly referred to as “black hat” techniques, whereas legitimate techniques are called “white hat”.

Black hat techniques are designed to fool the search engines and provide websites with high rankings under false pretenses... and it’s cheating. While they may get away with black-hatting for awhile, the search engines always catch cheaters...and when caught, the offending website is typically banned from that search engine.

With nearly almost 50% of the search engine "market" controlled by Google, what would happen if your website never showed up in any of their searches -- ever again?  Your business would surely suffer and potentially suffer greatly.

To acheive immediate, great results for only a few months ... is it worth the risk, knowing that inevitably the future the power of the internet will likely be lost to you and your business forever? Might it be more prudent to invest in a long-term plan that might also provide immediate results as well as a long-term permanent solution for your website?

Pay per click advertising offers you a sure fire way to gain immediate search results visibility... yet most search engine optimization companies don’t offer pay-per-click as an option.  The reason many give is that they view pay per click as being more like web marketing than search engine optimization.

At KnowledgeFirst our philosophy is different. We're here to make you money, to help you avoid the perils and pitfalls of doing business on the Internet... and any strategy that can benefit our clients will be vigorously pursued... and why shouldn’t it be? After all, that’s what you pay us for! 

"Unlocking the Secrets of the Search Engines Will Help You Dominate Your Industry and Eliminate the Competition."

When we hear of an SEO company that won’t do pay per click advertising, we have one response… lazy!

The good news is, when it comes to search engine optimization you have a lot of choice, it’s a competitive industry, and like any industry it has its share of dishonesty, charletans, and con artists.

Any reputable search engine optimization company should tell you the same thing... nothing happens overnight, and nobody can legitimately guarantee specific rankings.

So if all the reputable search engine optimization companies correctly admit that results take time, in most cases months, then why don’t any of them offer pay per click as part of their service. Pay-per-click-advertising is a temporary solution to your website visibility problem.

We offer this service as a proven way to gain traffic and exposure for our clients exposure while we work on optimizing their website. The best part of our packages is that the temporary pay per click advertising often provides previously untapped income which can be used to pay for the optimization work.

What is pay-per-click advertising and how does it really work? It’s something that can make you a lot of money, shall we continue…