“One of Our Clients Used Pay-Per-Click Advertising to Turn a $283 Investment into a $36,000 Sale…"

"Has Your Advertising Ever Brought You That Kind of Return on Investment?"

If it hasn't then you're robbing yourself of revenue and dropping a significant chunk of you're profits down the toilet. Pay per click advertising isn't easy but it gets results and it's cheap. With pay-per-click advertising you can reach prospects who never even knew you existed!

Pay per click advertising , or PPC is an advertising technique used on websites, advertising networks, and search engines. Pay per click is defined as the placement of a small "ad" on a search engine’s search results page for a specific keyword or key phrase in return for a pre-selected payment. Each keyword or key phrase has a “bid” price attached to it. The price is set by the advertiser and can not be exceeded without their approval. The advertiser pays nothing for their ad to appear on the results page they only pay, the pre specified bid price, when someone clicks on their ad and is taken to the landing page. So an ad can appear 1000 times and not cost the advertiser anything if nobody clicks on it. Every time an ad appears it is called an impression. Furthermore the advertiser can cap their budget on a daily or monthly basis.

Pay per click is also known as pay for placement, paid placement, pay for ranking, paid inclusion and sponsored links. You may also hear pay per click advertising referred to as cost per click advertising (CPC). This is not quite accurate. Cost per click refers to just what it sounds like, the cost associated with each click your ad receives. You pay when your ad is clicked, not displayed. Cost per click therefore refers to how much you pay for each of those clicks. If you have capped your bid price at a certain amount then you can not be charged more than that but you will find that frequently you are charged less than your bid price.

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest search network operators as of 2006. While there are plenty of other search engines out there, these 2 comprise over 60% of the search engine marketplace in the North America. 

Some search engines will set minimum prices per click resulting in competitive keywords or terms being more expensive than less popular search phrases. Google however does not set a minimum spending requirement. The amount an advertiser pays for Google’s AdWords program is completely up to them. For example, you can set a daily budget of five dollars and choose to pay five cents each time your ad is clicked, because there is no minimum spending requirement every dollar of your budget goes towards attracting more prospects.

Google also allows you to target your ads. For example if you want your ads to only appear inside a specific geographic location Google will happily accommodate you. This means your pay per click advertising will not only be restricted to those within your region but it will be targeted to those prospects who are already searching for what you offer.

“Stop Settling for a Smaller Share of Your Marketplace Just Because the Other Guy is Bigger Then You… Now You Can Fight Back and You Can Win!"  

When companies with deep pockets can pay to have their websites optimized, or pay for inbound links from a handful of highly relevant sites, it creates an uneven playing field. These companies are paying for higher free rankings. If your smaller budget can’t compete then you risk being buried deeper in the listings, meaning fewer visitors and less sales. Pay per click advertising is an efficient way for you to make up some of that ground and that is why it is such a valuable tool for small businesses.

Like most things in life however pay per click is not easy. Google AdWords is the largest advertising opportunity on the Internet today, bar none. As of 2006 Google is making more than $5 billion a year with this program. Another way Google dominates the search engine market is by powering the search results of smaller search engines. Studies show that for many websites, Google refers up to 75% of search traffic. In other words if your favourite search engine is “ABC search” there is a good chance that their search results are powered by Google. The bottom line is if you want to do business on the internet or have a website that will increase your business then you must show up on Google.

The fastest and safest way to show up in the Google search results is…that’s right; pay per click advertising. Truly successful AdWord campaigns take patience and attention to detail to maximize the available potential. This is why most businesses that attempt to manage their own pay per click campaigns don’t have a lot of success. They may think they are having success because their website is now generating some income but usually it’s a very small return on the investment (ROI). What they don’t know is they could be making so much more.

“Have You Ever Had the Feeling You Had the Power to Change Your Life...
If Only You Could Find the Right Direction?”

Pay per click advertising can allow you to tap into a well of prospects that you didn’t even know existed. These prospects are at the buying end of the purchasing cycle…they are screaming for your services and products. Just by showing up you will have increased your chances for a sale by an incalculable percentage. This is where most businesses concentrate their efforts…but just showing up may not be enough.

• If you show up in the search results then your ad must be compelling enough to get the prospect to click on it.
• Now your website has only seconds to engage the prospect and keep them from leaving.
• At this point your messaging must provide the prospect with information of such high value that they are compelled to do business with you.
• Finally, in many cases, you or your employees will have to close the sale personally.

So as I said it isn’t easy, but if you go back at look at how that process unfolds you will see that step number one is visibility. If you don’t show up in the search results then your business doesn’t exist.

The secret to your pay per click success is communication. You must communicate the strength of your business to your prospects in a very short time. Studies show that most internet users will leave a site and not return if they can’t quickly find what they want. Of course you have to get them to your website first.

Your pay per click ad must interrupt the prospect and get them to click your ad. Once they arrive at your landing page your marketing language must continue facilitating the sales process. Nothing is more important than your marketing language. You must stand out!

The most difficult part of the sales process for small business owners is communication. Getting your prospect to understand why you do what you do better than anyone else can be a monumental task, a task that almost all business owners fail miserably.

“Studies Show Your Website Has an Average of Only a Few Seconds to Make a Sale…Is Your Website Everything it Could Be?”

How do cliché’s become cliché’s…because they’re usually true, right? Kind of like don’t judge a book by its cover, or you only get one chance to make a good first impression. What impression does your website give your prospects, what about your advertising? Remember the visitors to your website will leave if they can’t find what they want and almost all of they will never return. Do you want to change that?