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The Purpose of Your Website is to Keep Your Sales People Hopping and Your Telephones Ringing.
Does Your’s Do That…
Most people think when they enter a term into a search engine they’re searching the entire internet…that’s not the case.
Each search engine has its own database of websites and webpages, if you’re website isn’t in the database it’ll never be found in search engine search results.
The biggest mistake business owners make is assuming a web designer is an expert in how the internet works. For the most part web designers are graphic artists and while they can produce slick looking websites most of the sites they build are never found in search engines. That’s because many of them use design techniques that make it difficult for search engines to ‘read’ or ‘index’ your website. In most cases the search engine will give up and move to the next website leaving your site unread and virtually invisible.
In fact the ‘invisible web’, the pages and websites that aren’t indexed, is estimated to be 500 times larger than the conventional web. If you hired a typical web designer to create your website chances are your site may be lost in the invisible web unable to be found by search engines.
But there is some good news…in fact there’s a ton of good news.
You’re not alone. Most of your competitors have made the same mistake you did. Every month thousands of your prospects hunt the internet for your products and services but your not reaching them…no one is. Imagine if your website started showing up in search results but your competitors websites weren’t…can you see the potential.
Website Promotion has Rapidly Become the Cheapest and Most Efficient Form of Advertising Available Today.
The reason for this is so simple it makes many business owners fearful of the “it’s too good to be true” principal. You’re familiar with that old saying; when it’s too good to be true it usually is…this is the exception
Online advertising has become big business for all search engines, even the little ones. That’s because independent studies continually show 2 crucial things about the way people use the internet;
There are 2 ways to increase your websites visibility to make sure it’s bringing new clients through your door. The first is through search engine optimization the second is using website promotion campaigns.
- Almost 90% of ‘surfers’ will use a search engine to complete a task online.
- Internet users are notoriously lazy. Most of them never go beyond page 1 of the search results. So whether your websites on page 3 or 3000 it won’t matter…if your not on page 1 you’ll never connect with over 90% of those prospects searching for your products or services online.
Search engine optimization involves changes to your website and takes time to accomplish. At least 6 months
On the other hand website promotional campaigns don’t require changes to your website, they’re broader in scope meaning your website appears on page 1 for multiple search terms and they’re far cheaper. With all that in mind the best attribute of promotional campaigns is speed. A promotional campaign will give your website instantaneous visibility and immediately increase the amount of meaningful traffic your website receives.. This technique may fix your website temporarily but the process is labour intensive, not guaranteed to get you page 1 search results and it can be very expensive.
If you’ve taken the time to read this then you recognize the internet must have some value to your business. You now have knowledge your competitors likely don’t have, knowledge that can help you dominate your marketplace.
Your website is a tool. It’s purpose is to bring more customers through your door and put more money into your business. Our promotional services are designed to make sure your website is a tool that improves your business in both the long and the short term.
Ottawa's Website Development & Design, SEO, Copywriting & Website Promotions Company
1800 St.Laurent Blvd. • Ottawa • Ontario • K1G 1A2 • Canada
Toll Free: 1.866.747.1009 Phone: 613.627.1373 Fax: 613.248.4978
Knowledge First - Ottawa Website Design.
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