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How Will Your Prospects Discover Your Business if they Can’t Find Your Website?
Have You Made the Big Mistake? It’s Not Too Late…
Most business owners and managers solicit the services of a web designer to build a website. After all they’re, the experts…aren’t they? The fact is, web designers win awards based on the visual appeal and functionality of the websites they build. These awards are very valuable to a web designer as they can be used to market themselves or their company to prospective clients. At first glance this may not seem so sinister…look a little closer.
The awards coveted by web designers have many criteria: most are heavily weighted towards graphic design. The American Association of Webmasters lists design and creativity as their most important category for accumulating points. Within that category your web designer can gain points for using the flash design technique. Not only does using ‘flash’ substantially increase a designer’s chance of winning a valuable award, but it also makes a website look slick and impressive, justifying an inflated price for a website. Unfortunately it also renders a website completely invisible to search engines.
Using ‘flash’ on a website acts as a barrier to search engines. The design technique is essentially animation that takes a few seconds to load before the website can actually be seen. Search engines like Google and Yahoo conduct billions of searches daily…they can’t afford to wait even 2 seconds to allow the ‘flash’ animation to activate. Just like that, your website is dropped from the search results. It’s now invisible.
Even with this knowledge web designers continue to cripple their clients’ online potential by employing ‘flash’ whenever possible. In fact, out of a list of the Interactive Media Awards 10 best websites of the year, 9 of them used the flash design technique. Great for the web designers, a disaster for the business owner.
Most Web Designers Don’t Care if Your Website Can Be Found… And Most Never Are!
The World’s Best Websites Awards has a 100 point scoring system it used to determine which websites deserve an award for excellence. The 3 least important criteria are;
- How well will the website attract traffic?
- Is the content relevant and will it have a potent impact on the visitor?
- Does the content aid in the buying process by prompting a call to action by the prospect?
If you were told attracting new clients was the 97th most important aspect of your Yellow Pages ad, wouldn’t you be inclined to spend your money elsewhere? Of course you would…
So what is the function of your website? Isn’t your website a marketing tool for your business? It’s an advertisement…isn’t it? The function of your website should be to generate more revenue for your business…your website should make money not cost money!
Pay per click advertising or paid placement has the power to drastically increase your online exposure, gaining you access to prospects you never even knew existed.
Website Promotion has Rapidly Become the Cheapest Most Efficient Form of Advertising Available Today.
The reason for this is so simple it makes many business owners fearful of the “it’s too good to be true” principal. You’re familiar with that old saying; when it’s too good to be true, it usually is…this is the exception.
Online advertising has become big business for all search engines, even the little ones. That’s because independent studies continually show 2 crucial things about the way people use the internet:
- Almost 90% of ‘surfers’ will use a search engine to find something online.
- Internet users are notoriously lazy. Most of them never go beyond page 1 of the search results. So whether your websites on page 3 or 3000 it won’t matter…if your not on page 1, you’ll never connect with over 90% of those prospects searching for your services online.
A pay per click campaign, also called a website promotional campaign, can help you overcome the hazards and pitfalls of owning a website. Pay per click campaigns allow you to reach thousands of new prospects everyday by ensuring your website appears on page 1 of the search results for multiple search terms. Website promotions are a cheaper and far more targeted form of advertising. But the best part of promotional campaigns is speed. Actively promoting your website gives you instantaneous visibility and an immediate increase in the amount of meaningful traffic your website receives.
Usually businesses advertise to the “ready to buy consumer” but with website promotions you’ll attract buyers and seller at all points along the buying and selling cycles. Your website will build strong trust based relationships with your prospects so that when they do enter into the buying phase they’ll have already made their decision where to buy…from you!
To request a free quote on our promotional services please fill out the form below. We will also include a free Website Performance Report. This report will help you get a better understanding of the opportunities available specifically to your business.
To learn more about the specifics of search engines, search engine optimization or pay per click advertising just follow the respective links.
Ottawa's Web Development & Design, SEO, Copywriting & Website Promotions Company
1800 St.Laurent Blvd. • Ottawa • Ontario • K1G 1A2 • Canada
Toll Free: 1.866.747.1009 Phone: 613.627.1373 Fax: 613.248.4978
Knowledge First - Ottawa Website Design.
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