Right and Wrong Internet Marketing Methods and Little Pointers That Will Increase Your Profits.

It's a Shame for You Not to Make Good Money…
When Other Businesses Do it So Easily.

According to a 2006 study by Jupiter Research, a leading authority on the impact of the Internet and emerging consumer technologies on business, the average online consumer spends as much time online as they do watching television. Barry Parr, the analyst who authored the study, went on to say that other media forms like radio and magazines were being left behind by an entire generation who favour the internet.

The implications are obvious…your website has the potential to propel or sink the present and future growth of your business.

The bad news is your website probably doesn’t show up in search engine search results…the good news is your competitors sites probably don’t either. That’s because if your industry is like most others both you and your competition have tackled the internet with the wrong marketing method.

• Did you hire a web designer you assumed was an expert to build your website?
• Up to now have you invested any time into understanding how the internet works? 
• Do you consider your website a big part of your businesses marketing strategy?
• Did you think that if you had a website your prospects would instantly and magically find it?

Some experts believe there are over 4 trillion web pages on the internet. How will your prospects find your website if you can’t?

Take a second and open another window in your browser. Go to your favourite search engine and type in a phrase or term that relates to your business…try several terms. If your business can only handle local clientele add geographic terms to your search…like “cigar shop in Chicago” or “Toronto dentist”. If your website doesn’t show up on the first page then you have a problem. Your website isn’t performing properly.

Unleash the Potential of Your Website and Discover the Profits Hidden Within…

Increasing your online visibility is achieved by ensuring your website is fundamentally sound.

Most people don’t know how the internet really works. Most users think when they use a search engine they’re actually accessing the entire internet…that’s not true.

Each search engine has its own data base of websites and web pages. ‘Web pages’ are the individual pages that make up a ‘website’. In order for a ‘Chicago cigar shop’ website to show up in Yahoo’s search results the site must first be in the Yahoo database. The same goes for all search engines. In fact studies show 85% of all search results are unique to each search engine. In other words, most websites aren’t present in multiple search engine databases. Proving once again there is an enormous opportunity to whomever can capitalize on they’re online potential first.

Search engines use a variety of ways to catalogue websites and determine their value. The more valuable or relevant a search engine finds your website the higher it ranks in search results.

The best, fastest and easiest way to increase the value and visibility of your website is to improve and expand your links. 

If Your Website Doesn't Have other Websites Linking to it...You'll Never Own a Website that Shows up in Search Engines.

Search engines use a complicated formula to determine the relevancy of every website in its database. This formula is unique to every search engine and can change at any time without anyone knowing the change has been made. The only constant for each of these formulas is the value of quality links.

Google, the world’s most used search engine, uses its web page ranking system to determine the quality of each link on your website. The higher Google ranks a page the more value their link is to your website. In a nutshell Google is assuming that if a website they’ve ranked highly has a link to your site then your website must be valuable. Google will also use that link to visit your website and browse it. Barring any unforeseen problems Google will then add your website to its database.

You would’ve just succeeded in taking two giant leaps forward into making sure your website can be found by your prospects;

1.      Google will have added your website to its database, making your website available to be added to the next list of search results.

2.      The page linking to your website is ranked highly meaning, for lack of a better term, Google trusts their opinion. Essentially the linking page is vouching for your website. By linking to your website they are telling Google they think your site has value.

While the quality of your links is more important than the quantity of your links it’s never a bad idea to increase your overall link density. The more websites pointing to you the better, you’ll increase your traffic by attracting visitors from the linking page and you’ll boost your websites chances of climbing the search results. 

To request a free quote about our link management projects please fill out the form below. And if you would like to learn how many links your website currently has please visit link popularity.

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