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Your Website Should Make Money…Not Cost Money.
Does Yours Do That?
Most business owners and managers don’t have time to educate themselves on how the internet really works. Like most people, they don’t view the internet as an advertising tool and so when it comes time to build a website they hire a web designer to do the job for them. While web designers may be trained to develop a visually pleasing website they’re neither advertising nor communication experts. The truth is most of them don’t know any more about the internet than you do.
If your’re reading this then some part of you realizes the purpose of your website is to generate revenue for your business…your website is an ad for your business! And like all advertising its function is to keep your phones ringing and your sales people hopping. If you have a store front and your website isn’t bringing customers through your door…then your website is broken. In fact it probably never worked properly to begin with.
If you’re like millions of others, you likely have a website that’s not designed to attract customers to your business. Almost all websites are never found by the people looking for them…including your prospects.
3 Things Web Designers Hope You’ll Never Ask…
Although the internet has been around for some time now most people still don’t understand how it works and often find it intimidating. As a result most business owners don’t realize the potential impact a successful website could have on their revenue streams. Not seeing the internet’s advertising power, they rarely know what questions to ask a web designer to ensure their website will become an effective business tool.
These 3 elements are vital to the success of your website and how well it attracts new, willing, and pre-qualified clients to your business!
· How can I ensure my website will attract qualified prospects – not just random traffic?
· What kind of text and imagery is powerful enough to both engage and influence my prospective clients?
· Once I have their attention, how will my website help me convert visitors into clients?
Having a website your prospects can easily find will give you an enormous advantage over your competition. That’s because if your industry is like most others neither you nor your competitors are showing up in the search results.
Every month thousands of your prospects hunt the internet for your products and services but your not reaching them…no one is! Imagine if your website started showing up in search results but your competitors websites weren’t…can you see the potential.
How Will Your Prospects Discover Your Business if they Can’t Find Your Website?
Just having a website isn’t enough. It’s like everything else…you have to work at it. If you’re not actively promoting your website then it’s likely you’re failing to connect with thousands of prospects every month. Promoting your website doesn’t just strengthen your business, it could help you gain dominance within your industry.
Independent studies continually show 2 crucial things about the way people use the internet;
- Almost 90% of ‘surfers’ will use a search engine to complete a task online.
- Internet users are notoriously lazy. Most of them never go beyond page 1 of the search results. So whether your websites on page 3 or 3000 it won’t matter…if you’re not on page 1 you’ll never connect with over 90% of those prospects searching for your services online.
Search engine optimization is the best long term solution for increasing your websites visibility. By optimizing key components like content, inbound links and meta tag data you’ll improve your search engine ranking and gradually increase your website’s visibility.
Unfortunately search engine optimization takes time to accomplish, at least 6 months. In order to achieve immediate results we also offer pay per click services as part of our website promotional packages. Combined pay per click services and search engine optimization can produce results far cheaper and better targeted than any form of print advertising
Usually businesses advertise to the “ready to buy consumer” but with website promotions you’ll attract buyers and sellers at all points along the buying and selling cycles. Your website will build strong trust based relationships with your prospects so that when they do enter into the buying phase they’ll have already made their decision where to buy…from you!
To request a free quote on search engine optimization and promotional services please fill out the form below. We will also include a free Website Performance Report. This report will help you get a better understanding of the opportunities available specifically to your business.
To learn more about the specifics of search engines, search engine optimization or pay per click advertising just follow the respective links.
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"Don't Spend a Dime on a Website That Doesn't Get You Results"
Ottawa's Web Development & Design, SEO, Copywriting & Website Promotions Company
Knowledge First - Ottawa Website Design.
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